Company News, Marketing News

Morton Salt

Author Image

By: TOM BRANNA

Editor

Morton Salt, best known for culinary salts, is making a foray into the health and beauty category with a new line of Natural Epsom Salt products. “The Epsom salt category has seen sustained growth over the past few years, presenting an opportunity for Morton Salt to begin leveraging its ubiquitous brand equity with the health and beauty shopper,” said Carol Panozzo, VP-consumer products sales and marketing at Morton Salt. Morton’s new Epsom Salt line includes four core products made with natur...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters